Atlantics

About us

Two experts. Not a freelancer with a prompt.

We're a software factory focused on retail and CPG. We build the systems that take your operation to the point of sale — field data capture, shelf audits and applied AI — and we help global brands scale that operation. From Tula de Allende, Hidalgo, Mexico, we design, build and maintain what we ship.

Who builds it

RA

Rodrigo Aguirre

Project Manager · Strategy and delivery

15 yrsleading at multinationals

15 years leading projects at multinational companies: sales, e-commerce, logistics, infrastructure, cybersecurity. Owns methodology, analysis, rollout and follow-up. Creator of EpicAgents.

  • Scrum Master
  • SAFe 6
  • PMO
  • E-commerce
  • Strategy
LinkedIn ↗
RÁ

René Ávalos

Technical lead · Architecture and development

500Krecords/day in production

Over 10 years building and operating high-scale systems. Technical lead of the nationwide field data capture platform for a global tobacco company, with peaks of 400,000 to 500,000 daily records and offline-first architecture. Master's in Software Development. Answers for the architecture and technical quality of what we deliver. Creator of SpotLocator.

  • .NET
  • React
  • Azure
  • Offline-first
  • High-scale
  • AI
LinkedIn ↗

How we work

Accountability

We answer for the outcome, not just the code. What we deliver, we maintain.

Judgment

We use AI with a head on our shoulders. We know what to build, how, and when not to use it.

Production

A demo is not a product. We measure success by what works on the floor, with thousands of captures a day.

How we run projects

We don't improvise delivery. We work with certified agile methodologies and documentation as the source of truth.

Certified Scrum Master

CSM · Scrum Alliance

Organized teams, clear processes and fast issue resolution. You know where we stand without having to ask.

SAFe 6

Scaled Agile Framework

A scalable agile framework for complex projects across multiple teams. Alignment, faster delivery and continuous improvement.

Spec-Driven Development

Documentation first

The spec is the source of truth; code derives from it. Every decision is recorded with its rationale.

Ready to see what happens in every store?

Tell us how your brand operates at the point of sale. We'll respond with a clear diagnosis, not fluff.

  • Reply within 24h
  • No cost
  • A diagnosis, not a sales pitch