URA

Sector: consumer goods · Focus: distribution channel and direct sales

For URA we built the digital operation of their distributor channel alongside their direct-to-consumer selling.

The problem

Adding distributors was a manual process: every application required separate review, approval and data entry. The channel grew more slowly than the brand could serve, and B2B operations coexisted poorly with direct-to-consumer sales.

How we solved it

• Automated distributor onboarding: channel registration and approval with no manual steps.
• B2B and B2C management in a single operation, with differentiated pricing and terms.
• Payment gateways: Stripe, Conekta and OxxoPay, with secure, smooth transactions.
• Custom WooCommerce store built from scratch, with a theme aligned to their brand.

Benefits for the distributor

• Signs up on their own, without waiting for someone to process the application by hand.
• Sees their channel pricing and terms from the first moment.
• Pays with the methods used in the Mexican market, including cash.

Benefits for the business

• The channel grows at the pace of demand, not at the pace of admin capacity.
• B2B and B2C in a single operation, with differentiated pricing and no duplicated catalog.
• Less manual work in onboarding, approvals and data entry.
• Reaches the end consumer without competing against its own channel.