Sector: nutritional supplements · Focus: brand presence and corporate channel
WONU is a 100% Mexican supplements manufacturer —bioactive collagen types I and III, plant protein with marine collagen, multivitamins and its Wonu Bears gummies— with presence in H-E-B, Sam’s Club, Amazon and Mercado Libre. We built the own digital operation that backs that presence and serves the corporate channel.
The problem
A manufacturer that reaches the shelf needs its brand to carry the sale: whoever sees the product in the supermarket looks the brand up online before deciding. Without solid digital presence behind it, that search finds nothing to trust and the sale cools off.
At the same time, every corporate sale was handled in isolation, with no defined channel.
How we solved it
- Custom online store on Shopify, built for the brand’s portfolio.
- B2B service management to serve the corporate channel with its own flow.
- Integrated payment systems with the payment methods of the Mexican market.
- Campaigns and social media managed to sustain brand presence.
Benefits for the end consumer
- Finds the full portfolio and the product information they saw on the shelf.
- Buys straight from the brand when the store doesn’t stock what they want.
- A brand with consistent presence across physical and digital.
Benefits for the business
- The brand backs its own shelf: whoever searches online finds the brand with its full catalog and product information.
- A corporate channel with its own process, not sale by sale.
- Sustained digital presence through managed campaigns and social media.
- Digital operation covered end to end, with no dedicated internal team.